Increasing sales is not the easiest task in the world yet with the correct tools, knowledge and resources it can be a breeze. All business requires profits to keep afloat and maintain its viability.

At the heart of sales lies Marketing.

Which is the action or business of promoting and selling products or services to consumers.

Technology and Social media has revolutionized the way modern day marketing is done and it is now easier to reach your target audience in no time.

Here are 8 steps to help you market your small business

• Conduct market research.

(Checking readily available sources such as the internet, using existing competitor information, or sending email surveys to potential persons within your market.)

• Profile your target markets.

(this is the profile for a single customer form your market eg. common interest, age range, work title)

• Identify your unique selling proposition

(USP – what makes you different from your competitors)

• Develop your business brand.

(What is your story?)

• Choose your marketing channels

(Social media, TV ads, etc)

• Set your goals and budget.

(Use SMART measurable goals and estimated budget to accomplishment)

• Nurture your loyal customers.

(Take care of what you already have, more will come, then you do likewise, share more value and new content.)

• Monitor and review

(To see if marketing efforts are progressive.)

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