Social media marketing for eCommerce business.

Without using social media marketing and tools, you will be unable to effectively advertise your eCommerce shop online. The advantages of social media marketing & management are numerous, and the best thing is that it does not necessitate a significant time or financial investment on your part. In a nutshell, social media marketing is designed specifically for independent online companies to make the most of their limited budgets.

Publsize.it is a great free social media marketing & management tool to automate your Social Media update & Publishing.

Below are some of the advantages of social media marketing & management for eCommerce businesses:

Build Brand Awareness

Since you are available to effectively communicate with consumers, answer their questions, and assist them in making purchasing choices. Effective social media marketing and management build the highest brand loyalty. The exciting part of social media marketing is that it allows you to communicate directly with your target group or clients. Allowing you more Intel into your potential customers/clients & market with ease and convenience.

Did you know? 53% of people who follow a company on social media become more loyal to a particular brand (Study: by Convince and Convert report).

Since your brand is made fully accessible online, social media marketing is often used to raise brand awareness. By establishing a social presence, your customers will be able to find you on search engines also.

Creating an atmosphere of trust for customers

Customers’ trust and engagement are increased by using social media marketing strategies. Customers first look at your web profile and how engaged you are on social media sites. In your online market, even feedback or testimonials posted on social media sites are crucial to building customer trust. Customer reviews are so influential that 61% of consumers read online reviews before making a purchase decision, and 88 percent of consumers consider online reviews to be as relevant as personal recommendations.

Improve your Search Engine Rankings (Boosting SEO)

Nowadays, SEO isn’t just about on-page optimizations for blogs or websites; Social media also plays a big part in SEO & traffic. As such Google ranks you on whether or not you are a trustworthy authority on the Internet by also factoring in your e-commerce store’s social media activities.

Posting/sharing a link to your web store on social media does not only drive additional traffic but also builds reputable backlinks for your web store search engine rankings.

Increase web Store traffic and visitors

A primary goal on social media for the eCommerce business is to drive additional traffic to your website (Building awareness).

The most significant advantage of driving traffic to your website is that it improves your Google rating in addition to the use of keywords essential for SEO. Google and other Smart modern search engines recognize when to website/web store has a spike in visitors and tend to refer more people via searches, to the new rise in interest signaling fresh up-to-date content, hence getting even more traffic to your website.

Since your website is your customers’ first experience, make sure the content you share on social media is relevant to your website.

Using the 80/20 concept in social marketing, which dictates that you post 80% of high-quality content for your industry while posting only 20% promotional each week/month/ time.

Cost-effective & Productive

Social media marketing has a plethora of advantages for the company at a comparatively low expense. We recognize that you are working on a limited budget since you are a start-up company you may still need to finance other marketing efforts. However, it is often a good idea to employ a competent social networking individual who will assist you in increasing your advertising efforts and, as a result, your revenues.