How to automate social media to increase traffic & sales?
In the fast-growing digital era, it’s crucial to have a professional social media presence for business growth. But, it’s not a good practice to consume all your time creating, posting, and sharing content on social media. It is time to consider automation tools to do all the stuff for your business. If you are not aware of these automation tools, don’t worry. In this handy guide, I’ll showcase every bit of these tools to keep you away from all the fuss. When you have done with automation, you can pay more attention to crucial and high-impact strategic tasks to win your ultimate goal.
Social media automation uses software tools to handle time-consuming tasks maintaining the professional identity of the business. Before kicking the guide off, unveil a simple question: why use social media automation?
1. Grab the attention of your target Customers
With social media automation, you can track the interests and behavior of your target customers and pick the content accordingly to grab their attention.
This strategy will help to boost traffic to your website. Your target customers drive from social media channels to your business website with a simple click. And hopefully, they are convertible!
2. Understand your customer need
Social media channels collect data about their users in bulk. With automation tools, you can leverage this data to track the needs and wants of your customers.
For example, you can easily track hashtags, likes, and shares to configure if your content resonates with your customers.
3. Build your brand identity
Brand promotion should be one of the top priorities for any business as it has a high impact on your business growth.
It creates a brand identity that helps your customer to know you and win your trust.
It sets you apart from your competitors.
An active social media presence is indispensable to build your business identity as you’ll expose customers through different channels. It is possible only when your content is relevant to them, they will start relying on your brand and soon tend to buy according to their need.
4. Improve your business SEO
As content is king and SEO content uses relevant keywords to win more traffic across search engines like Google. When you create high-quality content and post it to your social media, it’s more likely to win our customer trust. Additionally, people can link to your content for SEO purposes too.
Once you have got enough awareness of why to use social media automation, let’s deeper dive to explore the best tools to automate your social media tools:
Tools for Twitter Automation
You can try Buffer to automate your Twitter account as it is designed to post your tweets automatically and suggest when to do so. Besides, you can use Crowdfire that helps you to find inactive users so that you can unfollow them. Additionally, it allows to post content and suggests the best time to do so.
Tools for Facebook Automation
Hootsuite is a social media automation tool that supports all the leading social media platforms. It allows you to:
- Track analytics
- Create reports
- Use an advanced search feature
- Schedule posts and replies
Another interesting tool is Buzzsumo which allows you to:
- Search the relevant content
- Filter results based on location, domain, platform
Tools for LinkedIn Automation
LinkedIn has strict terms of use, and they don’t allow automation.
So, the good practice is to stay with the approved automation plugins. One of them is Dux-Soup that allows you to:
- Endorse the skills of your connections
- Subscribe to updates
- Send personalized images
But, you should use it responsibly and according to their terms of use.
Tools for Instagram
Instagram offersa variety of automation tools. Later is one of the tools that allow you to:
- Schedule and plan the look of your company’s Instagram feed
- Instagram stories
Or you can try SocialCaptain, an AI module that allows you to:
- Distribute content to your target customers
- Recalibrates its targeting automatically based on your account activity.
Tools for YouTube automation
If you want to increase traffic on your YouTube channel, tools like Jarvee help you to grow your YouTube account and other social media channels.
Socinator is another tool that helps you to:
- Keep tabs on what’s happening on your YouTube channel
- Help with auto subscription and auto liking
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